Are Hired Limousines Really more Expensive than Taxis?

It’s not too unusual for us to hear comments along the lines that taxis are far cheaper than rented limousines.

Yet it is that always the case?

Intuitively, one might be inclined to say “yes, that must be true“. The reality though might be rather more complicated.
 Let’s take, as a classic example, the question relating to just how much value you put on your time. If you have just arrived on a flight and have to spend 45 minutes queuing for a taxi, how much is that costing you?

Let’s assume in another scenario that you need to take several taxis between various points around town, as you have a frantic afternoon rushing from one meeting and presentation to another. How would that compare to simply hiring luxury limousines in Sydney for say 2 hours?

 Then there is the even harder to quantify area relating to the impression you are making.

 If you are meeting someone at the airport who might be very important to the future success of your organization, are you creating the right impression by asking them to join you in that lengthy queue with everybody else to wait for a taxi? How much are the negative impression aspects of the situation costing you and how much will they cost you in terms of potential future business for your company?

 Then there are the potential emotional costs.

 Yes, the Groom and Best Man deciding to get to the church by taxi may seem a very cost-effective decision but what about the traumas when the taxi is late or simply doesn’t turn up due to a “misunderstanding”? That sort of thing has happened before and it will happen again in future.

So, look carefully at the figures and the intangibles before deciding that a taxi is always going to be cheaper than a luxury limousine.